What am I supposed to tell my three-year-old son when flashes of flesh dance across the screen at the outset of a commercial interrupting our favorite sporting event? Do I change the channel? Do I get his attention away from the screen? Do I DVR it and fast forward through the commercials? All great suggestions, but is that getting to the root of the problem?

Some might propose the problem is that the culture of those who watch sports are mainly men. Men like women. So why not sponsor ads that suggest the likeness of their beautiful bodies in full display. Spoiler alert, men are visual, any time we see a half-naked women we are likely to take notice. Companies know this, which is why there are so many ads centered on the subject. Although women in these commercials may have a semblance of clothing on, there may be word play that suggests otherwise, and the world wonders why so many men struggle with pornography.

Did you know that pornography used to be illegal? Neither did I, I’ve grown up in a society where it has become customary to see “soft core” scenes on primetime television. Pornography is a multi-billion dollar a year earner. I assume that statistic will continue to rise the more we fuel our fleshly desires.

However, even though all of these things can attribute to the fact that there is a problem. Our hearts is where the real problem lies. As a married man I know committing adultery is wrong, but as the Bible tells us in Matthew 5:28: “But I tell you that anyone who looks upon a women lustfully has already committed adultery with her in his heart.”

When I first read this I was like, well I’m banished to hell, because it happens to me on numerous occasions. It is by the saving grace of Jesus Christ that I am not. But it is difficult for men to see any attractive woman and disregard her. No we regard her simply because of the fact that she is beautiful. That’s not fair to the woman, or to her husband, to whom has the only right to regard her for her beauty.

Where was I, oh yeah, what do I tell my three-year-old son? Words can only do so much. It is my responsibility to show him, by treating his mother and other women in our lives with respect. Women are more than sex objects, they are more than what is being portrayed on television, something I need to be reminded of as well from time to time. I challenge men out there to try and do the same. Watch what happens. Your sons and daughters will thank you for it in the end.